Is Your Media Kit Ready for the holiday rush…already?

Is Your Media Kit Ready for the holiday rush…already?

When we think of holiday shopping, we imagine Black Friday sales and the last minute rush. But the retail boom of the fall and early winter months are multi-dimensional. Retailers and shop owners want to connect with their target market to take advantage of those eager spenders – and they want to do it early! […]

 
 

Why More Brands Should Consider Hiring a Freelance Copywriter

Why More Brands Should Consider Hiring a Freelance Copywriter

A quick search on LinkedIn Jobs or other job listing sites reveals just how many brands are currently hiring someone to take over the writing and rewriting of their marketing and PR efforts. From big name clothing brands to mainstream food brands, so many are eager for a fresh voice and a creative spirit. And […]

 
 

What Small Businesses Can Learn from Large Airlines

What Small Businesses Can Learn from Large Airlines

More than just about anything, customer loyalty and return business is the key taking your small business to the next level. Those two things build consistency, focus, income streams, and word of mouth marketing. And if it’s true for small business, it has to be true for big business too, right? (Or at least these […]

 
 

Bad Ideas when Naming a Product, Company, or Service

Bad Ideas when Naming a Product, Company, or Service

Did you know that product and company naming is something I do… scratch that, Love to do? Such projects are a linguistic and entrepreneurial match made in heaven. {Or in my lexicon.} So I tend to pay attention to what people are naming things and here are a few red flags that fly high when […]

 
 

How To Build PR Buzz when you Curate, Instead of Create

How To Build PR Buzz when you Curate, Instead of Create

I’ve worked with a few clients lately who curate, they don’t create. Sometimes when we first start working together, they almost apologize for that. There’s this idea that if your products aren’t handmade or designed by you, pitching your story is going to be difficult. That’s not true… it’s a different story, but not a […]

 
 

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