You know how beautiful, rich, high quality your products are, but what if your customers can’t feel them? What if touch is the key to connection? How do you convince potential customers that they have to get their hands on your product – even before they can? 1) Is your product photography spot on? The […]

When I work with photographers, one of the first things we focus on is what sets them apart. Taking pictures is a bit of a universal action. Push the button, Create a picture. The heart of good marketing for a photographer comes out of knowing her individual style and knowing exactly WHAT she is offering […]

Coming right off the holiday rush, Valentine’s Day is an interesting opportunity to get your brand out there and get some sales secured. Here are a few tips for rising to the top when you pitch for Valentine’s Day. 1) Make it Unique. This is true all the time, but especially for Valentine’s Day, because […]

One of the hardest things about promoting your business is thinking long-term. How do you balance the realities of what needs to get done today with the long-range goals of keeping you in business tomorrow? Whether you are handling your own media relations or are getting ready to outsource it, thinking through this three-step approach […]

Not feeling the holiday sales? Here’s 10 reasons you just might not need one! 1) You’re just starting out. …and you need to get to know your audience in a regular environment. 2) You are still experimenting with pricing. …and aren’t ready to throw a curve ball into it. 3) You don’t want to devalue […]