What to Include in a Wholesale Pitch Letter

What to Include in a Wholesale Pitch Letter

Whether you have a lot of wholesale accounts already or are just starting to expand your brand into stores, retail locations and other online boutiques, your pitch letter is your introduction to owners and decision makers. It tells them who you are, what you make or create and how you would like to work together. […]

 
 

Martha Stewart American Made 2015 Application Tips

Martha Stewart American Made 2015 Application Tips

I love the Martha Stewart American Made competition. Yes, the prize package is pretty grand – but I love that the process allows us all to connect with new-to-us brands and to celebrate local ideas around the country. I highly recommend taking the time to enter the competition if you have a “Made in the […]

 
 

What Your About Page Should Say About Your Brand

What Your About Page Should Say About Your Brand

When you own a brand, the line between you and your brand is quite a grey one. When the time comes to write, or rewrite, your bio, one of the hardest obstacles is trying to keep the two straight. What do you say about You versus your brand? How much do you talk about one […]

 
 

What to Avoid in Your Media Kit

What to Avoid in Your Media Kit

Yes, you want your contact to know as much about your brand as possible. You want them to fall in love with all the struggles and idiosyncrasies your company has developed along the way. You want them to “get it.” However, every editor, or advertising exec, or brand manager, or any other reader is as […]

 
 

Mission vs Vision

Mission vs Vision

While you are creating – or reevaluating – your brand, a good exercise is to write both a mission and a vision statement. Whether you have a team of employees you need to inspire, or just yourself, these two keep your day-to-day tasks in focus and give you a goal to work towards. What’s the […]

 
 

1 2 3 53