For a couple years now, I’ve struggled with what to offer in my newsletter. A while back, I played with the idea of offering exclusive content – as a thanks for letting me pop by your inboxes, but there were problems with that. How exclusive is exclusive? And on the newsletter, you can’t interact with […]
They create instant exclusivity. Especially if you are a boutique, curating other people’s creations, gift sets bring an instant uniqueness to your brand. Only in your shop can that combination be purchased. They create demand. Make your gift sets limited editions – which is easy when they are holiday themed. No one will want them […]
During times of national or international, or even quite local, crisis – social media becomes a raging river, overpouring with condolences, outcries, and the occasional opinion. And while I ponder and admire various artistic renderings of our global reaction, I often (actually quite usually) never post anything on my social media streams. It’s not a […]
ShePercolates: – Love this podcast, not just because I’ve been following Jen for YEARS and it’s fun to see her grow, but also because it focuses on the varying definitions of success and not comparing each other. While She Naps: – This is a great podcast for soaking up others’ success. Hear from creative entrepreneurs […]
Choosing the right Etsy Tag Keywords brings interested buyers to your shop – who are most likely to make a purchase! Here are a few tips for finding the keywords that will make a difference.
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