Why Gardening is Good for Every Entrepreneur or Freelancer

Why Gardening is Good for Every Entrepreneur or Freelancer

Small businesses are all-consuming. Whether you have a retail brand, a tech start up, a freelance arrangement, or consultancy – your business requires near constant attention, as you develop new ideas, execute production and sales, and plan for growth. And that’s why, this time of year especially, I encourage you to get a garden. Whether […]

 
 

Selling Local | Cooperative, Not Competitive

Selling Local | Cooperative, Not Competitive

One of the greatest obstacles to local retail is learning to work together, instead of against each other. In business, we are so accustomed to seeing everyone around us as potential competition – or potential customers – rather than potential partners. We want shoppers in our shop – not in our neighbor’s shop. We want people […]

 
  • Pr and Marketing Planning for Your Creative Business
    Pr and Marketing Planning for Your Creative Business
  • How to Send a Sample to the Media
    How to Send a Sample to the Media
  • What to Include in a Wholesale Pitch Letter What to Include in a Wholesale Pitch Letter
  • What to Avoid in Your Media Kit What to Avoid in Your Media Kit
  • Mission vs Vision Mission vs Vision
 

Rocking Social Media without Airing Dirty Laundry

Rocking Social Media without Airing Dirty Laundry

As video and images grow in popularity and regularity, social media becomes more and more personal. Maybe it shouldn’t be called “social media,” but “personal media.” While sharing every little thing can open our private lives to public scrutiny, you can protect yourself, and your loved ones, while still connecting with your customer base and […]

 
 

14 Ways to Spring Clean Your Brand

14 Ways to Spring Clean Your Brand

Discontinue products that have not been selling Launch the products you’ve been meaning to introduce Combine items into new, unique gift sets Remove outdated, inaccurate information on your about page Incorporate new information or changes in your about page Weave a new anecdote through your about page/bio Update staff bios – who’s doing what these […]

 
 

Choosing a Domain When You Start a Small Business

Choosing a Domain When You Start a Small Business

One of the most fulfilling, challenging services I offer is company and product naming. I love working with clients through the structural and semantic specifics of what they love, what they hate, what will attract their customers, and what will work for now and well into the future. An obstacle we hit almost immediately is the issue of […]

 
 

1 2 3 57