Rocking Social Media without Airing Dirty Laundry

Rocking Social Media without Airing Dirty Laundry

As video and images grow in popularity and regularity, social media becomes more and more personal. Maybe it shouldn’t be called “social media,” but “personal media.” While sharing every little thing can open our private lives to public scrutiny, you can protect yourself, and your loved ones, while still connecting with your customer base and […]

 
  • Talking Texture | Tips for Designers | Tips for Curators Talking Texture | Tips for Designers | Tips for Curators
  • More than a Watermark | Giving Credit Where It’s Due More than a Watermark | Giving Credit Where It’s Due
  • What I Love About the Vine What I Love About the Vine
  • Social Media Done Right Social Media Done Right
  • How not to Social Media How not to Social Media
 

14 Ways to Spring Clean Your Brand

14 Ways to Spring Clean Your Brand

Discontinue products that have not been selling Launch the products you’ve been meaning to introduce Combine items into new, unique gift sets Remove outdated, inaccurate information on your about page Incorporate new information or changes in your about page Weave a new anecdote through your about page/bio Update staff bios – who’s doing what these […]

 
 

Choosing a Domain When You Start a Small Business

Choosing a Domain When You Start a Small Business

One of the most fulfilling, challenging services I offer is company and product naming. I love working with clients through the structural and semantic specifics of what they love, what they hate, what will attract their customers, and what will work for now and well into the future. An obstacle we hit almost immediately is the issue of […]

 
 

To Apostrophe or Not To Apostrophe | Valentine Edition

To Apostrophe or Not To Apostrophe | Valentine Edition

The mid-February holiday can be a little grammatically tricky. Wondering how to best spell that love-ly day? Not sure when punctuation should be used? Let’s clear this up. It’s pretty simple. When you’re using “Valentine” as an adjective (with a noun after it), the word should be capitalized and have an apostrophe+s (‘s). Example: VAlentine’s […]

 
 

Top Posts in 2015

Top Posts in 2015

Anatomy of a Tagline You and Your Media Kit Word Collages How Gary Vaynerchuk Convinced Me to Change my Newsletter Oxford Comma, Pro or Con Martha Stewart American Made Application About Page Request Mission Statement vs. Vision Statement What is Copywriting? Pop Up Shop, Targeting Your Customers

 
 

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