I know what you do is difficult.
I know you stay up late and harbor dreams.
I know your fingers are tired from typing, your eyes from staring, your voice from explaining, your brain from trying.
I know you calculate just how many businesses close each year and worry that yours may be one of them. I know you balance being honest and being hopeful.
I know you are scared about putting too much of yourself out there, online and in the brand. I know it feels like you are pouring your heart into the internet, where it’s not always welcome.
I know there’s always someone that thinks they know better. Always someone who has succeeded or failed in your shoes. Always someone to compare to. I know it’s haunting.
I know it’s always about the money and yet not about the money.
I know you question, and quiver, and quake – and yet just keep going.
I know you didn’t choose the easy path.
I know you chose this one because it works for you. For your love. For your passion. For your skills. For your family. For your spouse or children. For you.
Keep working it. Ignore the voices. You know what works.
Pivot if you must. Persevere when you must. Pilot where you must.
Every one of us that has taken this path, that harbors these dreams, knows.
And we recognize, appreciate, value entrepreneurship.
It’s a hard road, but a good one. Keep walking.