DASIs – Doting Aunts with a Spendable Income We spend a lot of money on our little ones – nephews, nieces, godchildren, and more. $9 billion per year, according to the American Marketing Association in fact. You want to get in on that! But first you have to understand the mind of us aunties… and […]

You know you need to start making connections and getting the word out. But who has time? I do. Let’s get you back to creating and selling. I’ll focus on those pesky PR tasks you know you’re supposed to do, but just can’t. — Each month, I will send you a quick form. It should take […]

I love working with clients that have more than an idea – they have a vision for a new or better way of doing things. They don’t just create to make a little cash, they create because they truly believe in something. It often involves a fresh perspective or new outlook, which means we get […]

One thing I love about language is the flexible power of words. In different contexts and in different orders, words can take on drastically different meanings. Throw them into a completely unexpected environment and you can achieve intrigue, interest, and excitement. Innuendo does just that. It allows you to tumble into different situations with a […]

1) If they are reading from a script. I get it. I’m big on templates and boilerplates and consistent brand messaging, but when all he says is the same phrase four times to four different questions, I’m not being helped. 2) If they have no answer past, “we can’t.” As a customer, no matter what […]