The PR of Giving Back

The PR of Giving Back

Entrepreneurs “give back” for a number of reasons – they love the financial flexibility and freedom that allows them to pour resources into areas of need, they love the connection between what they do everyday and what others do to better the world, they feel a sense of responsibility, place, or purpose. If you’re looking […]

 
 

Jr. Driver | Subaru | Ad Study

Jr. Driver | Subaru | Ad Study

Confession – I LOVE cars, and I HATE most car commercials. They usually have nothing to do with cars. Like at all. They usually tell you to be a better person, or reach for something… and then show you a car… leaving you to guess how the two are possibly linked. But this one… This […]

 
 

Talking Texture | Tips for Designers | Tips for Curators

Talking Texture | Tips for Designers | Tips for Curators

You know how beautiful, rich, high quality your products are, but what if your customers can’t feel them? What if touch is the key to connection? How do you convince potential customers that they have to get their hands on your product – even before they can? 1) Is your product photography spot on? The […]

 
 

Avoiding the Capture | Photography Business Tips

Avoiding the Capture | Photography Business Tips

When I work with photographers, one of the first things we focus on is what sets them apart. Taking pictures is a bit of a universal action. Push the button, Create a picture. The heart of good marketing for a photographer comes out of knowing her individual style and knowing exactly WHAT she is offering […]

 
 

Pitching for Valentine’s Day

Pitching for Valentine’s Day

Coming right off the holiday rush, Valentine’s Day is an interesting opportunity to get your brand out there and get some sales secured. Here are a few tips for rising to the top when you pitch for Valentine’s Day. 1) Make it Unique. This is true all the time, but especially for Valentine’s Day, because […]

 
 

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