How to Send a Sample to the Media

How to Send a Sample to the Media

Yay! That person you contacted wants to see a sample of your product. Um… Now What? First and foremost, send it as soon as you can. Don’t let time diminish their eagerness. Show your excitement to connect as well as your gratitude for their willingness by responding quickly. Follow up with an email within a […]

 
  • You and Your Media Kit You and Your Media Kit
  • What to Avoid in Your Media Kit What to Avoid in Your Media Kit
  • Pitching for Valentine’s Day Pitching for Valentine’s Day
  • Three-Levels of PR Pitching Three-Levels of PR Pitching
  • ABC’s of Getting in Gift Guides ABC’s of Getting in Gift Guides
 

You and Your Media Kit

You and Your Media Kit

Whether you maintain a media channel, such as a blog where readers hangout and engage, or you run a business selling products or services, a media kit or press kit gives those who want to connect and work with you a snapshot of your brand. It highlights all the basics Why a Media Kit? Who […]

 
 

Photography Sales Writing – What They Get, Then and Now

Photography Sales Writing – What They Get, Then and Now

As you are assembling price sheets, contracts, brochures, fliers and other online and print documents for your photography business, you will want to touch on two main points. What they get now and what they get then. In other words, you need to discuss both the physical and emotional benefits of working with you. On […]

 
 

Where to Use Your Bio

Where to Use Your Bio

When I write bios for my clients (which by the way, is one of my all-time favorite tasks), I always ask what they need the bio for and how they plan to use it. Of course, the most obvious answer is always “my about page,” but it’s rarely alone. And when I write bios, I […]

 
 

What Your About Page Should Say About YOU

What Your About Page Should Say About YOU

If you are a one-woman or one-man operation, or if you are closely related to those you are working with – such as a family business, your about page is nearly as much about you as it is your company. You are the story. But of course, there’s more to it than that so how […]

 
 

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