What does it mean to “pitch”? | Defining Jargon

What does it mean to “pitch”? | Defining Jargon

A phrase I use a lot is “to pitch a product or service,” especially when I am talking about media relationships! “Pitching” is introducing your product or service to a person who you want to fall in love with your brand. It might be an editor looking for tips on trends, a reporter looking for […]

 
 

Easy Steps to Being Featured in Gift Guides

Easy Steps to Being Featured in Gift Guides

Gift Guides are the Low-Hanging fruit of Small Business media relations. If you are just starting to think about pitching to magazines, blogs, news outlets, and newspapers, this is the easiest way to do it! This season, more than every, journalists, reporters, and bloggers NEED content and they need a lot of it, in a […]

 
 

2014 Holiday Trends to Remember When Pitching Gift Ideas

2014 Holiday Trends to Remember When Pitching Gift Ideas

Looking at your product line and not sure what to pitch to a blogger or writer or send as a sample. Here are a few trends to get you moving! … Customized and Personalized More than Monograms – it’s all about interesting ways to make it all about the recipient. Local pride is big this […]

 
 

Why Writing Product Descriptions is Like Spending the Day with a Toddler

Why Writing Product Descriptions is Like Spending the Day with a Toddler

Toddlers and preschoolers are some of my favorite people – right now and in general. And writing product descriptions is kind of like being with them all day. Not because it gives you a headache, or makes you want to scream… although those might be true for you in either case. No, writing product descriptions […]

 
 

How to Know if You’re Using “Whom” Properly or Pretentiously

How to Know if You’re Using “Whom” Properly or Pretentiously

As a linguist I pride myself on being more concerned about why people use language than whether they are using “proper” language. We like to say “We’re descriptionists, not prescriptionists.” And it’s true. We describe, not prescribe. But I have a hidden pet peeve and it’s surrounding the word “whom.” Most linguists and language documentarians […]

 
 

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