Mission vs Vision

Mission vs Vision

While you are creating – or reevaluating – your brand, a good exercise is to write both a mission and a vision statement. Whether you have a team of employees you need to inspire, or just yourself, these two keep your day-to-day tasks in focus and give you a goal to work towards. What’s the […]

 
 

Entrepreneurial Shyness | How to Get Over Talking About Yourself

Entrepreneurial Shyness | How to Get Over Talking About Yourself

How many sales are you missing out on because you hate talking about yourself? What opportunities just walked on by because you felt embarrassed tooting your own horn? I hear it all the time “I just hate talking about myself…” It’s a normal reaction. We know not to be narcissistic and we shy away. Meanwhile […]

 
 

The PR of Giving Back

The PR of Giving Back

Entrepreneurs “give back” for a number of reasons – they love the financial flexibility and freedom that allows them to pour resources into areas of need, they love the connection between what they do everyday and what others do to better the world, they feel a sense of responsibility, place, or purpose. If you’re looking […]

 
 

Jr. Driver | Subaru | Ad Study

Jr. Driver | Subaru | Ad Study

Confession – I LOVE cars, and I HATE most car commercials. They usually have nothing to do with cars. Like at all. They usually tell you to be a better person, or reach for something… and then show you a car… leaving you to guess how the two are possibly linked. But this one… This […]

 
 

Talking Texture | Tips for Designers | Tips for Curators

Talking Texture | Tips for Designers | Tips for Curators

You know how beautiful, rich, high quality your products are, but what if your customers can’t feel them? What if touch is the key to connection? How do you convince potential customers that they have to get their hands on your product – even before they can? 1) Is your product photography spot on? The […]

 
 

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