Archive of ‘Brand It’ category

The Moment

I remember it clearly and plan to treasure that memory for a long time. It involved tears, lots of tears, wet and bitter, raining on my pillow. It involved a deluge of cliches and frustrations. It involved a breaking of sorts. It involved finally knowing what I don’t want and what I do. A clear [...]

How to not use The News to promote your brand

Breaking news is great. It pulls in interest. It’s what everyone is thinking and talking about. It’s a launch pad for new ideas and a sounding board for old ones. I highly recommend sharing great articles with your audiences and using them to start and continue new conversations. But there are also a very wrong [...]

What I Love About the Vine

Anyone joined Vine yet? Share your information below! Check out My first Vine post. Top 8 things I {Heart} about Vine: 1) It’s super easy to use. You just hold your finger on the screen to start and then remove it to stop. You can start and stop as much as you want in 6 [...]

Lego + Brickarms = A Lesson in Branding

Legos. Entrepreneurs. NPR. It was the perfect amalgamation to excite my nerdy side, but there was one line in particular that really struck me. Now, you might think Lego would try to sic its lawyers on companies like BrickArms — but it doesn’t. And while Lego doesn’t publicly endorse them, it acknowledges they offer something [...]

Naming Product Categories with a Sprinkling of Semantic Theory

I have a book on my shelf – one that I cherish from my days at Berkeley – called “Women, Fire and Dangerous Things.” It’s about semantics, categorization, and classical versus modern theories of such. As the first chapter explains, the title is not just based on a tongue in cheek reference to women being [...]