Archive of ‘Brand It’ category

Easy Steps to Being Featured in Gift Guides

Gift Guides are the Low-Hanging fruit of Small Business media relations. If you are just starting to think about pitching to magazines, blogs, news outlets, and newspapers, this is the easiest way to do it! This season, more than every, journalists, reporters, and bloggers NEED content and they need a lot of it, in a […]

Why Writing Product Descriptions is Like Spending the Day with a Toddler

Toddlers and preschoolers are some of my favorite people – right now and in general. And writing product descriptions is kind of like being with them all day. Not because it gives you a headache, or makes you want to scream… although those might be true for you in either case. No, writing product descriptions […]

Is Your Media Kit Ready for the holiday rush…already?

When we think of holiday shopping, we imagine Black Friday sales and the last minute rush. But the retail boom of the fall and early winter months are multi-dimensional. Retailers and shop owners want to connect with their target market to take advantage of those eager spenders – and they want to do it early! […]

Why More Brands Should Consider Hiring a Freelance Copywriter

A quick search on LinkedIn Jobs or other job listing sites reveals just how many brands are currently hiring someone to take over the writing and rewriting of their marketing and PR efforts. From big name clothing brands to mainstream food brands, so many are eager for a fresh voice and a creative spirit. And […]

Bad Ideas when Naming a Product, Company, or Service

Did you know that product and company naming is something I do… scratch that, Love to do? Such projects are a linguistic and entrepreneurial match made in heaven. {Or in my lexicon.} So I tend to pay attention to what people are naming things and here are a few red flags that fly high when […]

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