Whether it’s your grand openong or a special holiday event, if you can get media into your space and get a little attention, that can bring exponential exposure to your brand, but how do go from a handshake to a lasting relationship? How do bring quality schmoozing to the table? Now I’m not one to [...]

Breaking news is great. It pulls in interest. It’s what everyone is thinking and talking about. It’s a launch pad for new ideas and a sounding board for old ones. I highly recommend sharing great articles with your audiences and using them to start and continue new conversations. But there are also a very wrong [...]

Anyone joined Vine yet? Share your information below! Check out My first Vine post. Top 8 things I {Heart} about Vine: 1) It’s super easy to use. You just hold your finger on the screen to start and then remove it to stop. You can start and stop as much as you want in 6 [...]

I did a post recently on how NOT to do social media. How to avoid being aloof, pushy, downright obnoxious. I was thrilled to start the new year with two examples of how TO do social media. Maybe people are getting it. The first came through a client. She emailed me the “success” story. Basically [...]

Last week, I shares a twitter conversation that exemplified what you, as a business, should NOT do in social media. Ever. In the interest of privacy, and not being THAT blogger, all parties will remain anonymous. Here’s how the conversation went..l Tweeter: Ugh, I’m feeling so sick. Stuck here with the kiddos, but I would [...]