Archive of ‘Promote It’ category

ABC’s of Getting in Gift Guides

You know that moment when you realize you don’t have a gift for your mom, or boss, or pet sitter? That moment when you head to the internet and look for gift ideas? Where does Google take you? Probably to a gift guide or two! How do you ensure that you’re on those lists? Here […]

Bad Ideas when Naming a Product, Company, or Service

Did you know that product and company naming is something I do… scratch that, Love to do? Such projects are a linguistic and entrepreneurial match made in heaven. {Or in my lexicon.} So I tend to pay attention to what people are naming things and here are a few red flags that fly high when […]

How To Build PR Buzz when you Curate, Instead of Create

I’ve worked with a few clients lately who curate, they don’t create. Sometimes when we first start working together, they almost apologize for that. There’s this idea that if your products aren’t handmade or designed by you, pitching your story is going to be difficult. That’s not true… it’s a different story, but not a […]

Questions To Ask Yourself Before Starting a PR Campaign

- How much inventory do I have in stock? – How much inventory do I want to be selling? – How much time will I need to create that much inventory? – Who has featured other businesses like mine? – Who covers stories offering tips and insight into my industry? – Whose readers would be […]

PR Services: To Post or Not To Post

As you’ve started to research media outlets an PR, you’ve likely stumbled upon these websites that allow you to post your press release and promise you the world as far as exposure. I recently had a client ask me what I think of these websites and my answer was two-fold … and frankly, I thought […]

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