Archive of ‘Promote It’ category

What to Avoid in Your Media Kit

Yes, you want your contact to know as much about your brand as possible. You want them to fall in love with all the struggles and idiosyncrasies your company has developed along the way. You want them to “get it.” However, every editor, or advertising exec, or brand manager, or any other reader is as […]

Jr. Driver | Subaru | Ad Study

Confession – I LOVE cars, and I HATE most car commercials. They usually have nothing to do with cars. Like at all. They usually tell you to be a better person, or reach for something… and then show you a car… leaving you to guess how the two are possibly linked. But this one… This […]

Pitching for Valentine’s Day

Coming right off the holiday rush, Valentine’s Day is an interesting opportunity to get your brand out there and get some sales secured. Here are a few tips for rising to the top when you pitch for Valentine’s Day. 1) Make it Unique. This is true all the time, but especially for Valentine’s Day, because […]

Three-Levels of PR Pitching

One of the hardest things about promoting your business is thinking long-term. How do you balance the realities of what needs to get done today with the long-range goals of keeping you in business tomorrow? Whether you are handling your own media relations or are getting ready to outsource it, thinking through this three-step approach […]

Ten Reasons It’s Okay NOT to Run Holiday Sales

Not feeling the holiday sales? Here’s 10 reasons you just might not need one! 1) You’re just starting out. …and you need to get to know your audience in a regular environment. 2) You are still experimenting with pricing. …and aren’t ready to throw a curve ball into it. 3) You don’t want to devalue […]

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