Archive of ‘Sell It’ category

Treating Every Client Like Royalty

In a matter of minutes… hours… this post will be a bit outdated. I’ll updated it then… But for now, the Princess is in labor and social media is abuzz. I’m seeing a lot of “If Only” posts and dream collages about what an entrepreneur would send them if they could and what it would […]

Christmas in July | Preparing for Holiday Sales in the Summer

I’ve been seeing a lot of tweets and posts about shops on vacation and low sales. Sometimes these are pragmatic updates, sometimes they are dripping with frustration. When you are selling to consumers, especially online, it’s emotionally and practically vital to remember that summer is a downtime for sales. People aren’t spending a lot of […]

Promise, Then OverDeliver

A mantra that every entrepreneur, small business owner, leader, nonprofit professional should be repeating over and over and over again. I originally named this post “Under Promise, Over Deliver,” but then I realized that implies something that wasn’t the goal. We certainly don’t want to plan to Under Promise. That would be fundamentally irresponsible if […]

Nine Sales Promises – that work | Sales Writing

Yesterday, we talked about figuring out what your customer really, really wants. If you are struggling to figure out what that means in your own business, here is a list of common basic needs. Where do your customers fit on this list? 1) Memories A common fear is that the happiness of today will pass […]