Archive of ‘Sell It’ category

2014 Holiday Trends to Remember When Pitching Gift Ideas

Looking at your product line and not sure what to pitch to a blogger or writer or send as a sample. Here are a few trends to get you moving! … Customized and Personalized More than Monograms – it’s all about interesting ways to make it all about the recipient. Local pride is big this […]

ABC’s of Getting in Gift Guides

You know that moment when you realize you don’t have a gift for your mom, or boss, or pet sitter? That moment when you head to the internet and look for gift ideas? Where does Google take you? Probably to a gift guide or two! How do you ensure that you’re on those lists? Here […]

What Small Businesses Can Learn from Large Airlines

More than just about anything, customer loyalty and return business is the key taking your small business to the next level. Those two things build consistency, focus, income streams, and word of mouth marketing. And if it’s true for small business, it has to be true for big business too, right? (Or at least these […]

Treating Every Client Like Royalty

In a matter of minutes… hours… this post will be a bit outdated. I’ll updated it then… But for now, the Princess is in labor and social media is abuzz. I’m seeing a lot of “If Only” posts and dream collages about what an entrepreneur would send them if they could and what it would […]

Christmas in July | Preparing for Holiday Sales in the Summer

I’ve been seeing a lot of tweets and posts about shops on vacation and low sales. Sometimes these are pragmatic updates, sometimes they are dripping with frustration. When you are selling to consumers, especially online, it’s emotionally and practically vital to remember that summer is a downtime for sales. People aren’t spending a lot of […]

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