I have a book on my shelf – one that I cherish from my days at Berkeley – called “Women, Fire and Dangerous Things.” It’s about semantics, categorization, and classical versus modern theories of such. Read more…
As you are writing your tagline, here is a blueprint from some of the best. 1) Keep it Short and Simple! – 3-6 words. 2) Specific Instructions – What should your customers do? 3) Double Read more…
If you are struggling with product names, company names, or names in general… I want to give you a quick resource. As you are considering the sound of the name, consider how consonants are made Read more…
Yesterday, we talked about figuring out what your customer really, really wants. If you are struggling to figure out what that means in your own business, here is a list of common basic needs. Where Read more…
Everyone has a defining moment in business – usually a few of them. Moments when things click. When the skies open with possibilities. When all the pieces of you come together. When it all makes Read more…