I talk a lot about avoiding jargon and overused words in your copywriting. And then I realize you may not know my own jargon… Such as copywriting. Do you know what you’re getting or what you’re asking for when you hire a copywriter? Do you know what copy is? Too often our minds form it’s [...]

I got another one of those Direct Messages on Twitter. The kind with a compelling little lead in and a fishy little link. The one you know is spam. The one you almost want to click on anyway. That’s good copy. Like it or not, spam can tell us a lot about how we should [...]

 We all have times in business when we have to just buckle down and push through. We have to work long hours, produce beyond our own competency, accomplish more than we can. During these difficult times, communication with your team is vital. Here are some tips to remember in your emails, memos, speeches, presentations, even [...]

The last two homes we’ve lived in experienced chronic brown outs. During every single winterish storm.. No Internet, no access to my external hard drive, limited contact with clients. Not easy for someone who works because they want to. The entrepreneurial spirit doesn’t appreciate a lack of power. If you’re stuck without power or can’t [...]

This week is all about appreciation! Showing a little love to those that support your business. I’ve invited Shannon from Sage & Time Designs to share some inspiring ideas for branding your Thank You notes. (Psst. I’m writing about writing on her blog today!) Editor’s Note: I made Shannon’s pictures little for the sake of [...]