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	<title>Tiffany Silverberg</title>
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	<description>Getting Your Words to Work</description>
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		<title>Dear Entrepreneur</title>
		<link>http://tiffanysilverberg.com/dear-entrepreneur/</link>
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		<pubDate>Thu, 09 May 2013 20:37:05 +0000</pubDate>
		<dc:creator>Tiffany Silverberg</dc:creator>
				<category><![CDATA[Inspiration]]></category>

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		<description><![CDATA[ Dear Entrepreneur, I know what you do is difficult. I know you stay up late and harbor dreams. I know your fingers are tired from typing, your eyes from staring, your voice from explaining, your brain from trying. I know you calculate just how many businesses close each year and worry that yours may be [...]]]></description>
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		<title>Kiss Up The Media&#8230; So They Will Talk Up You</title>
		<link>http://tiffanysilverberg.com/kiss-up-the-media-so-they-will-talk-up-you/</link>
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		<pubDate>Thu, 02 May 2013 00:45:01 +0000</pubDate>
		<dc:creator>Tiffany Silverberg</dc:creator>
				<category><![CDATA[Promote It]]></category>

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		<description><![CDATA[Whether it&#8217;s your grand openong or a special holiday event, if you can get media into your space and get a little attention, that can bring exponential exposure to your brand, but how do go from a handshake to a lasting relationship? How do bring quality schmoozing to the table? Now I&#8217;m not one to [...]]]></description>
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		<title>What is Copywriting? &#124; Back to the Basics</title>
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		<comments>http://tiffanysilverberg.com/what-is-copywriting-back-to-the-basics/#comments</comments>
		<pubDate>Fri, 26 Apr 2013 14:05:45 +0000</pubDate>
		<dc:creator>Tiffany Silverberg</dc:creator>
				<category><![CDATA[Business Writing]]></category>
		<category><![CDATA[Edit It]]></category>
		<category><![CDATA[Write It]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[writing]]></category>

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		<description><![CDATA[I talk a lot about avoiding jargon and overused words in your copywriting. And then I realize you may not know my own jargon&#8230; Such as copywriting. Do you know what you&#8217;re getting or what you&#8217;re asking for when you hire a copywriter? Do you know what copy is? Too often our minds form it&#8217;s [...]]]></description>
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		<title>The Moment</title>
		<link>http://tiffanysilverberg.com/the-moment/</link>
		<comments>http://tiffanysilverberg.com/the-moment/#comments</comments>
		<pubDate>Wed, 10 Apr 2013 13:29:30 +0000</pubDate>
		<dc:creator>Tiffany Silverberg</dc:creator>
				<category><![CDATA[Brand It]]></category>
		<category><![CDATA[Inspiration]]></category>

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		<description><![CDATA[I remember it clearly and plan to treasure that memory for a long time. It involved tears, lots of tears, wet and bitter, raining on my pillow. It involved a deluge of cliches and frustrations. It involved a breaking of sorts. It involved finally knowing what I don&#8217;t want and what I do. A clear [...]]]></description>
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		<title>How to not use The News to promote your brand</title>
		<link>http://tiffanysilverberg.com/how-to-not-use-the-news-to-promote-your-brand/</link>
		<comments>http://tiffanysilverberg.com/how-to-not-use-the-news-to-promote-your-brand/#comments</comments>
		<pubDate>Mon, 04 Mar 2013 20:52:22 +0000</pubDate>
		<dc:creator>Tiffany Silverberg</dc:creator>
				<category><![CDATA[Brand It]]></category>
		<category><![CDATA[Promote It]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[newsletters]]></category>
		<category><![CDATA[what to write]]></category>

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		<description><![CDATA[Breaking news is great. It pulls in interest. It&#8217;s what everyone is thinking and talking about. It&#8217;s a launch pad for new ideas and a sounding board for old ones. I highly recommend sharing great articles with your audiences and using them to start and continue new conversations. But there are also a very wrong [...]]]></description>
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