While you are creating – or reevaluating – your brand, a good exercise is to write both a mission and a vision statement. Whether you have a team of employees you need to inspire, or just yourself, these two keep your day-to-day tasks in focus and give you a goal to work towards.
What’s the Difference?
They each serve a distinctive function.
The mission statement explains what you are working for every single day. It examines and explores what you are trying accomplish with every product or service you create and sell.
The vision statement talks about what kind of global or greater goal you seek. It discusses and dictates that lasting, lifetime impact you want to see in the world.
How Long Should They Be?
Each one should have 2-4 points and should be no more than 3-5 sentences long. You want to keep them short and memorable, but thorough and comprehensive. In general, vision statements tend to be shorter than mission statements.
How Do I Use Them?
There are two ways to use these – internally and externally.
Internally, they remind you – and all your employees and volunteers – of what you are trying to accomplish. You might want to hire a graphic designer to create a branded, beautiful print for your office – to read everyday. (If you need a referral, just let me know!)
Externally, they tell your customers and clients what makes you different. What are you trying to get done, that might not be what your competition is working for? What drives you? It gets to the heart of who you are!
How Do I Get Started?
Make a list…
Brainstorm what gets you out of bed in the morning. Why did you start this business in the first place? Then narrow that list down to 2-4 things and turn them into statements.
Or… Contact me and let’s work on this together~
Want to see some examples?
Of course! Stay tuned!