We are continuing our January series about Freshening Up your brand for the new year! This week, let’s talk about your product descriptions!
If you are selling items on Etsy, other listing sites, or your own website, you know how competitive it feels. First and foremost, you need a great product! And second you need great pictures.
But to really nail that sale, to make it impossible NOT to buy, your product description should be fresh and compelling.
What does your product description say about your product? Does it list the facts? Size? Shape? Color? What’s included? What’s not?
Does it draw a verbal illustration? Can your customers imagine themselves with your product?
Does your description tell a story?
Is it about them or you?