If you are attending a blog conference, a trade show, job fair or networking event, having your one minute story handy will keep you prepared. In the chaos of an event, you may find yourself with only a brief second to introduce yourself or longer to make a pitch. Have these components in mind and build your story as time and interest allows.

1) Who are you?
The simplest answer and the one you want to get to right away. No matter how long you have, this is the first part of your story. Include your name, your “profession” and one or two adjectives to set yourself apart.
Examples: “Hi I’m Sarah, a Dutch pastry chef.” “Nice to meet you, I’m Joe, an folk musician.” “I’m Jennifer, a French food blogger.”

2) Where are you?
This should take two forms. First, where are you online. Second, where do you live. The first gives your introductee a chance to follow up later (oh yeah, her website was…) and the second gives you context on which to build conversation. (oh, I grew up near there!)
Examples: “Hi I’m Sarah, a Dutch pastry chef at ChocolateRocks.com” “Nice to meet you, I’m Joe, an folk musician in Richmond, Virginia.” “I’m Jennifer, a French food blogger, at CestLaV, living in San Francisco.”

3) Why are you?
This final building block is reserved only for those truly engaged in a conversation with you. Here you share {in just one sentence} why you do what you. What makes your shop or blog different? What compels you? What’s your purpose?
Examples: “Hi I’m Sarah, a Dutch pastry chef at ChocolateRocks.com. I write about global chocolate trends, especially in savory.” “Nice to meet you, I’m Joe, an folk musician in Richmond, Virginia. I play classic folk tunes with a modern beat. ” “I’m Jennifer, a French food blogger, at CestLaV, living in San Francisco. I create vegan and vegetarian French dishes.”

Remember, these are like building blocks. You start with the first and build from there as time and interest allows. They break your free from a standard pitch, which might get cut off if the conversation is moving too quickly. Keeping them ready and being able to layer them will keep you confidently flowing from one conversation to the next! And don’t forget to have your business cards ready! 🙂

Categories: Your Website