But if you have an online shop and you see a steep decline in sales during those hot summer days, don’t despair, prepare. Now is the time to create a strategy for the holiday push.
1) Bulk up on your best sellers. Do you often run out of a certain product? Fill your inventory now!
2) Decide on your signature piece. What are you going to launch or introduce this year? Choose your item, and lay out a timeline for launching.
3) Choose your points of entry. Many sales experts recommend a three-tiered approach. An extravagant option, a mid-level option, and an impulse-buy option. What are your three (or more) levels going to be? Start creating those packages now.
4) Decide how you’re going to market. Don’t wait for it to become a last minute nag. Create a timeline for newsletters, press releases, and more.
Are your sales slow right now? How are you taking advantage of the down time?
Preparing for sales now will not only keep your mind off the slow times now, but will also give you some space in your schedule during the holidays when you would rather enjoy the season yourself. Don’t despair, prepare.
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