The Hard Sell.
The very name is a little off putting.
It makes you cringe. “Stay away!”
That pushy, in your face style can win you a bad reputation that will be difficult to recover from.
The hard sell is pushy, conivying, aggressive and demanding. It allows for little time to think, consider, evaluate, compare. It’s a bit desperate.
And frankly, it doesn’t often work.
If you can soften that hard sell, present your products in a respectful, calm, pleasant manner, you will exponentially increase the chances of your product or service leaving you in exchange for money – under good circumstances – as opposed to you kicking it out the door with a hard sell.
Follow along this week as we explore the components of a hard sell and look for pleasant alternatives that are even more successful.
Experienced an unpleasant hard sell? Share it with us below.