Your Customers' Holiday FocusAre you putting together gift guides of your products? Are you encouraging your customers to purchase your items or services for gifts? Are you framing your marketing around gift lists?

This week we discuss your whos’ whos. When we talk about your customers, or your whos, we consider their priorities. We want to speak to their needs. Right now… most customers are checking boxes off their lists. Time to speak to the whos on those lists.