They create instant exclusivity. Especially if you are a boutique, curating other people’s creations, gift sets bring an instant uniqueness to your brand. Only in your shop can that combination be purchased.
They create demand. Make your gift sets limited editions – which is easy when they are holiday themed. No one will want them in January – and you won’t be selling them then. Build excitement around them now.
They create partnerships. Team up with another brand (or more) and create custom gift sets together. You can all sell them in your respective shops and build relationships together and with each other’s customers.