Toddlers and preschoolers are some of my favorite people – right now and in general.
And writing product descriptions is kind of like being with them all day.
Not because it gives you a headache, or makes you want to scream… although those might be true for you in either case.
No, writing product descriptions is like spending the day with a toddler because of one word.
You should be asking this as much as an inquisitive 3-year-old on gummy bears. Ask Why. Answer it. Then ask it again. And repeat. And repeat until you are exhausted. Or at least until you have exhausted the answers.
Get to the heart of your product. Be a kid again. Ask Why!